One of the most frequently asked questions I get is how to attract brands on IG. I truly believe that for you to attract them, you have to put yourself in their shoes. if I had to hire an influencer for JMC, I will be looking for someone who is aligned to our values, who has great content, great engagement AND that makes sense. By making sense I mean, if I sell clothes, I would like someone who creates not only fashion content but clothes that are alike to our brand.
Now, the difficult part it is not to attract them, BUT to make them send an email. So here are some tips and tricks that you can use for making that happen:
1- Your BIO
Think about this, they see that cool picture while scrolling down, they will click to check out your profile and then.. tatan.. your profile have something like “Pedro’s mom living in Vancouver”.
Your bio needs to say what do you do, what do you stand for, what can you offer, and most importantly why are you a fit for them. Remember, if your goal is to attract brands, you bio shouldn’t be all about you, but all about THEM.
2- Engagement
Brands want to work with people that people listen too. My tip for you (and that has worked for me) is to choose 15-20 accounts that are your target audience and comment every day or every other day on those accounts. Utilize your “archives” or boards to save those accounts to make it easier for you! I also have a board for brands that I want to collab with, and I comment frequently on their pictures.
Do not forget to always respond to your comments! Create that relationship with your audience. I get so excited when I comment on a brand picture and they respond back to me. Relations are everything in this game, that’s why is called “social media”.
3- Be a leader
If they see you as a leader in their topic, they will be more likely to reach out to you. I truly believe that is the secret behind those awesome influencers like Rach Parcell, The bird Papaya, they all have a specific subject that they master and brands wants to work with those people. Make yourself a person interesting to follow, be different, have your own honest voice, find that strategy that makes you stand out from the rest and promote that a LOT.
Hope these tips can help you if you want more personalized assistance, shot me an email for a 1-1 consultation to anguloathenas@gmail.com
Hello all! One of the coolest dog’s in Vancouver is here to give us some tips and tricks about photography, Instagram and content creation! Enjoy!!
Who is the person behind the whiskey girl account?
Hi! My name is Adele and I take the photos and am the one planning most of our outings and adventures! I’m Whiskey’s caterer, driver, massage therapist, trust fund, and photographer.
Tell us about the whiskey girl
Whiskey is an almost 5-year-old Vizsla bred in Quebec. I had wanted a puppy for years, and because rentals are so restrictive I had to wait to purchase a condo before being able to have one. My boyfriend (now husband) and I researched lots of breeds and found a Vizsla would be the best dog. We wanted a medium-sized, short-haired, super cuddly and extremely energetic dog that stayed close to their person on trails and was not overly friendly to strangers. I love hiking and wanted a dog that was happy with long distances and so we did our research, met up with other Vizsla owners, asked all the questions and found a lovely breeder in Quebec. When we brought Whiskey home, she was smaller than my cat! She had such a confident nature about her, so happy, sweet, and very thoughtful (the last part isn’t typical of the breed). She’s changed our lives completely and is usually central to most things our little family does.
How did you grow the whiskey girl Instagram to a booming 100k followers?
I honestly don’t know. I started Instagram because all I was posting on Facebook was Whiskey photos, so I figured a platform where people had to “opt-in” would make me feel a bit less guilty for bombarding all my friends with puppy photos. The account was always for myself, and for the amazing and inspiring community that helped push my photography skills. It gave me another fun thing to do with Whiskey out on our solo hikes and in addition, photography is such a great training tool with dogs. Overtime Whiskey would understand how to pose, understand where I wanted her to go, and then would get jealous if I took photos of other dogs! Other than using hashtags and trying to respond to all the messages people send my way, I don’t really do much in terms of trying to grow the account. A lot of times I post photos I know won’t get many “likes”, but I don’ care because I just want to post what I love and is meaningful to me. I do it because I love it and because Whiskey loves it! There is such a social media obsession with the number of followers and becoming insta-famous but outside of being able to share my photos with others, I don’t really care much for it.
Has she got any brand deals?
Sometimes we work with brands for sponsored posts, but a lot of times we promote brands and products we like, unpaid. I try never to work with brands I wouldn’t use or don’t love. We are lucky enough that Whiskey doesn’t ever need to purchase another jacket, collar, or backpack ever again. But then at the same time, we are still using a tent that’s 8 years old and I’m never sure if my car can make it up a forest road. On the other side of things, because of this whole Instagram thing, we’ve discovered a lot of amazing brands that we wouldn’t have otherwise!
For how long have you been in photography?
Since High school. I started with the first Canon Rebel (digital) and had a film camera I would develop myself. I did my own enlargements (both colour and black and white) during University and then moved into working in television and film. I’ve been working in the film industry for most of my life and photography has always been something I love. Since I was a child I’ve always been drawing, painting, sewing, sculpting, so I just see photography as another way of expressing myself.
Do you have a specific preset that you use?
I make my own presets! I’m constantly adding and creating more. I use Adobe Lightroom and really enjoy the post-processing part of photography. It’s really rewarding to take a boring photo and create something magical.
What are your top 3 photography tips?
Love what you do, and work on what you love (don’t follow trends, stay true to yourself)
Take a ton of photos, edit those photos, and actively work to get better each time (just practice, volume counts)
Don’t worry about the “right” camera, or “best” lens, just work with what you’ve got (photography doesn’t depend on a fancy camera)
What are your top 3 tips for those Doggy mom’s who wants to promote their dog’s account on Instagram?
Take lots of photos with the intention
If your dog doesn’t feel like modelling one day, drop the camera and do it another day (listen to your dog!)
Treats with basic obedience can go really far, especially if you can be inventive. For instance, ask your dog to stay, throw a treat up in the air, asking them to “leave it” and you can direct your dog’s eye line.
What are your Instagram Goals?
Just to meet nice people! I never knew, wanted, or expected to grow so big. It’s a lot of work responding to so many people! But the best thing that’s come out of this all is the people I’ve met up with or chatted to online. Dog people are the best people!
What are your favourite Dog’s accounts to follow?
@freyaeverafter_ @harlowandsage @iggyjoey @graywoof @briannamadia @henrythecoloradodog I could go on for ages.
Hope you enjoy our Instagram Live! If not, you have 23 hours left to watch it!
“Self-care means, giving yourself permission to pause”
As most of you know, I don’t take as much “me time” as I would like to. Between my full-time job, trying to run my own business, kids, etc. It feels that I never have enough hours on the day (or I don’t make it).
One of the top reasons why I love living in Vancouver, it is that we get to truly enjoy every season. Fall it’s one of my favourite ones because the weather it’s not hot or cold, it’s just perfect. Love the magic of pumpkin everything and the fun of Halloween. I think it is the perfect season to slow down and do some self-care, physically and mentally.
Believe me, you don’t have to go and pay that super expensive massage at the Fairmont to effectively treat yourself, here are some tips that I’ve been doing and love it.
Dermaplanning
I read about this treatment at Jillian Harris and I was so curious about it! So, when my friend Crystal from the beauty perfectionist reach out to me to see If I wanted to give it a try, I said YES! It’s so pain-free and my face looks so clean and flawless afterwards!
Diffuser/Candles
You know how obsessed I’m with these! I absolutely love my diffuser from Finlandia health, as I think it goes in every space of my house! My favourite essentials oils are lavender and clary sage!
Pizza and Series
Yes, a little indulges hasn’t hurt anybody. Little Ceasars it’s our to go to when it comes to a nice takeout. Now, talking about series, I’ve been watching “this is us” and I’m obsessed about it. What I think I like the most about these series, is that every episode leaves you with a great life message. If you want to give it a try, make yourself a favour and get some Kleenex because you are going to need them lol!
Photo by cosmopolitan.com
Music and exercise
I’m super into Spotify and morning run lately! I seriously get lost in the music and I feel perfect afterwards! I know maybe this won’t sound like pampering for some of you, but for some of us that we do not have lots of times for exercise and truly enjoy it, it does feel like a break of cleaning/kids lol!
What’s your favourite way to pamper yourself? Leave me a comment!
